The Celine Master Keratin Daily Shampoo is smooth formula that work to keep hair smooth in between salon Keratin Treatments. It is created with Argan Oil and Keratin Complex which instantly improves manageability of the hair to control even the unruliest and coarsest hair types, ensuring a perfect base for long-lasting smoothness.

The Kertain Complex, combines the power of keratin, fiber actives, and botanical ingredients to repair damage, deeply nourish and protect your hair, and leave it extra beautiful. The Celine Master Keratin Daily Shampoo also has Vitamin E which acts to boosts hair health and nourishes up to the core of your hair fibers. The result? Hair that’s extra smooth, soft, and shiny.


This product is great for everyday use as it gently cleanses the hair, anti-frizz effect for better manageability and boosted shine and lasting discipline. Perfect for fine, limp and slightly porous hair.


Have you heard of keratin? Have you wondered “what is it?” or “why use keratin shampoo, conditioner or treatments?”. Maybe you’ve seen hydrolyzed protein or keratin listed in the ingredients of your hair products and wondered what it could be. Keratin protein is a star ingredient in many hair products, so let’s look at what it’s all about!

So, what actually is keratin? 

Keratin is a fibrous protein that makes up the key structural material in hair and nails. On average, hair contains 8% moisture, 3% minerals and 89% keratin. It exists in the cortex (the middle of the hair shaft, where colour pigment is stored) and in the cuticle (the shingle-like structure that protects the cortex.) 

Why is keratin in hair products? 

High heat, friction, UV and hair colouring can all deplete keratin, resulting in damaged hair. Much of this damage is in the cuticle layer, lifting and creating gaps in the tiny shingles that cover your cortex. This results in hair that is frizzy, dull and unmanageable, not to mention fragile and prone to breakage. And, if you chemically colour your hair, cuticle damage exposes the cortex, which can mean faster colour fade. There are so many reasons why a healthy cuticle is important to overall hair health! This leads us to why there the Celine Master Daily Keratin Shampoo is the perfect hair product for your hair; use this produce with the Celine Master Daily Conditioner to restore the health and strength in your hair.

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